VISUAL COMMUNICATION

10 Jan

How does font influence aesthetics?  What about behavior?   Design, Marketing, Advertising, Sales… all involve an understanding of research methodology.  In my research methods class, we will watch a great film about the font HELVETICA.  Here above are some clips from the film. Then we will design and test our own ads.   I’m really looking forward to this laboratory!   We will then put our ads on YOUTube!

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