Neuro-Marketing ASSIGNMENT 4

9 Aug

http://mediadecoder.blogs.nytimes.com/2010/08/08/a-magazine-tests-neuromarketing/

Read the above What are the pros and cons of neuromarketing?

How might you use neuromarketing to sell a new brand of cookies?

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13 Responses to “Neuro-Marketing ASSIGNMENT 4”

  1. Yan (Amy) Huang October 4, 2010 at 12:36 am #

    Read the above What are the pros and cons of neuromarketing?
    Pro
    Neuromarketing is better at measuring a consumer’s preference, as the verbal response to a question may not always reflect the participant’s actual thought. Neuromarketing helps businesses design products, services and marketing campaigns more effectively by focusing more on brain’s response rather than verbal response.

    Con
    Research can be expensive because it requires the usage of expensive technology such as MRI and EEG. Neuromarketing can only detect which part of the brain is associated with certain stimuli. Purchase decision, like any other act or emotion, involves many brain areas, which are poorly understood. The response to the stimuli is subjective and results cannot be applied to everyone within a certain population.

    How might you use neuromarketing to sell a new brand of cookies?
    The cookie company can design an effective advertisement that utilizes the findings of neuromarketing to sell their product. Neuromarketing can determine what colors are more stimulating to participants. Also, it has been found that slogans, which ask a question, are more effective at activating certain regions of the brain. Placement of images and taglines can also be tested to determine which set ups are more stimulating to participants. Properly designed ads for the cookie company may ultimately attract more consumers.

  2. Jacqueline Gomez October 5, 2010 at 12:03 am #

    What are the Pros and Cons of Neuromarketing?
    “The mind is a terrible thing to waste”, many people say. To use an approach such as “A Magazine Tests Neuromarketing” in order to understand the brain and how it helps us consume and have recognition of human behavior. Some pros to neuromarketing is that it examines the brain based on what the person sees. This individual’s result is based on memory and emotion. This could be educational for the person who is doing the research and the subject who’s participating. It gives knowledgeable information about what the brain is capable of. Also, helping to give insights and prevention of making mistakes. Some cons, something could go terribly wrong with this particular test and a person can be physically and mentally harm. The brain may or may not be affected by this test.

    How might you use neuromarketing to sell a new brand of cookies?
    You could use neuromarketing by showing a person who participates in the study a picture of cookies along with a description. This will then show if the brain will ignore the writing and focus more on the picture of cookies or vice versa focus more on the detail writing and ignore the picture. If a test is done this way, it will attract more consumers into buying this new brand of cookies because a detailed description of a food product is just as important as seeing a picture of the cookies.

  3. Victoria October 5, 2010 at 1:22 am #

    What are the pros and cons of neuromarketing?
    Neuromarketing focuses on how the brain responds rather than verbally responding. The brain expresses the actual thought. It also helps for consumer’s preferences. Cons, expenses can be a problem when doing research, such as using the EEG to test individuals can be highly expensive also, how would it affect the participants.

    How might you use neuromarketing to sell a new brand of cookies?
    Neuromarketing can be use to sell a new brand of cookies by showing it’s participants pictures of cookies maybe to help it more appealing and stimulating to the brain. Descriptions or phrases can help when the brain is being tested using this method of neuromarketing.

  4. Victoria Maksimets October 5, 2010 at 1:23 am #

    What are the pros and cons of neuromarketing?
    Neuromarketing focuses on how the brain responds rather than verbally responding. The brain expresses the actual thought. It also helps for consumer’s preferences. Cons, expenses can be a problem when doing research, such as using the EEG to test individuals can be highly expensive also, how would it affect the participants.

    How might you use neuromarketing to sell a new brand of cookies?
    Neuromarketing can be use to sell a new brand of cookies by showing it’s participants pictures of cookies maybe to help it more appealing and stimulating to the brain. Descriptions or phrases can help when the brain is being tested using this method of neuromarketing.

  5. Susan Lam-Loi October 5, 2010 at 6:11 am #

    Pros/Cons
    Neuromarketing is a very beneficial method that allows businessmen to focus on the impact between visual stimuli and a consumer’s brain response . We will be able to scientifically measure parts of the brain. The activation of the brain produces thoughts and these thoughts lead to specific behavior in each individual. This process can further help us investigate the correlations between different advertisements and their relationship with the amount of brain activity. We want to understand a consumer’s visual preference, and most importantly, we want to subliminally influence consumer’s to purchase a product. The best way is through the direct exploration of brain responses. However, this method can be very costly and inefficient because the equipment is expensive and it takes a long time to test a large sample size.

    How might you use neuromarketing to sell a new brand of cookies?
    Neuromarketing can help sell a new brand of cookies because this technology can help us pinpoint specific factors (different colors, graphics, fonts, logos, slogans, and design style etc) that are most appealing to the majority of the population. Visual appeal can lead to an increase in behavioral responses that will potentially boost profits.

  6. mikhail goltsman October 5, 2010 at 7:32 am #

    What are the pros and cons of neuromarketing?
    A pro of neuromarketing is it can help businesses better understand the thought processes of their consumers rather than the consumers just verbally telling the businesses. This way businesses know exactly what consumers are thinking about when they are shown certain products or marketing strategies. A con when it comes to neuromarketing is that it is very expensive and time consuming. Another con is that the process can cause harm to the participants.

    How might you use neuromarketing to sell a new brand of cookies?
    Neuromarketing can be used to sell a new brand of cookies by seeing what marketing strategies stimulate consumers the most. This can mean the strategy can be the use of different colors in the advertisement for the cookies, the size of the advertisement, font, etc. And this can show which strategy stimulates consumers the most and see what thought processes are going through the participants minds.

  7. aleris lorenzo October 5, 2010 at 11:16 pm #

    Pros and Cons
    Neuromarketing can be seen as a positive and negative form of research towards marketing. Some pros include knowing what parts of an ad trigger responses in the brain. These techniques can even pinpoint what parts of the brain are being affected by the ad, such as emotion. Knowing if the ads stimulate the brain of consumers is an important and positive aspect of this method. This is important because influences on the brain lead to ideas which then lead to behaviors, and can cause consumers to buy more of the products that stimulate them more. Some cons of this method of studying consumers, is the money and work that goes into the method are very time consuming. The equipment is costly, and large samples are difficult to study. It is very time consuming to study all types of women and men in a large sample. Every participant would have to put on the equipment and studied in a number of trials. Another aspect of the method that can be a bit questionable is the readings on the equipment. Some equipment may result in slightly different readings,and some participants may not even be thinking about the ads when they look at them during the trails.

    How might you use neuromarketing to sell a new brand of cookies?
    I would use neuromarketing to see how ads as well as the cookies themselves effect consumers. The method can be used to see the preferences in ad color,shape,font,etc., as well as the types of cookies offered and the packaging and image of the cookies.

  8. Terence Martin October 6, 2010 at 6:53 pm #

    The pros of Neuromarketing are that it can make advertisements more preferable among consumers, it is more effective in creating appeal, and items such as the electroencephalograph machine can be used to gauge appeal on the level of people’s brain waves. As the article stated the electroencephalograph machine makes reading reaction possible. The pros also make neuromarketing applicable to certain demographics, in the article right-handed men. A possible con of neuromarketing could also be different factors effecting different readings. For the EEG test, the sample was 19 right-handed men, there could also be different factors affecting the readings such as IQ. In this reading alone it might not be applicable to say that a certain ad may be more effective due low sample size.

    In advertising for a new brand of cookie I would use neuromarketing to see which mixture of layouts, colors, and fonts evoke the most emotional response. I would incorporate various pictures of cookies clearly displaying texture, ingredients, etc. with different fonts, colors, etc. and gauge which one appealed to the mass market, not just a limited sample.

  9. Erika Repollo October 7, 2010 at 3:06 am #

    The pros of neuromarketing is that it can help boost sales and bring in more profits when companies know exactly what products to manufacture to attract customers. The cons may be the expenses that will be put into the research to be done. The procedure is also time consuming therefore it will become tedious and expensive work.

    Neuromarketing can be used to sell a new brand of cookies by seeing what types of colors, shapes, designs trigger the most response in participants. With the results obtained from the testing, advertisements and campaigns can be launched with the knowledge that it will attract many consumers.

  10. Maria Gonzalez October 7, 2010 at 8:53 pm #

    The pros of neuromarketing are that the more we know about what attracts the human brain the more we can sell. Since this specific neuromarketing study shows the brain’s activity while viewing the add, it directly demonstrates what goes on in our brains when we see it.

    The cons of neuromarketing are that, the brain activity when we see the add has absolutely nothing to do with the fact that people will buy it or not. Maybe the activity in the brain is a response to other kind of stimuli. It could be a personal stimuli that a certain person has. For example a preference of a color over another because it reminds them of something good, or bad. Also the area of the brain that is being studied may be the wrong one, or there may be more than one.

    We could use neuromarketing to sell a new brand of cookies by testing the brain activity when people see a picture of the cookies in the package, or in the add for the cookies vs. no picture. In this way we could determine if an actual image can drive people to want to buy the cookies.

  11. Stephanie Reyes October 11, 2010 at 6:13 pm #

    Read the above What are the pros and cons of neuromarketing?
    Pros: Neuromarketing helps get an accurate response about which colors, images, types of ads etc can have on a person. It can recognize what parts of the brain and the parts of the ad that made the brain respond. The brain activity can effectively help marketers. The findings can be used by many people and can help improve the businesses.

    Cons: A person needs to be connected to an electroencephalograph machine in order for these findings to come up. Some people may have a problem with this. Just because a person may like an ad, it does not mean that someone may be swayed to buy it. If every business uses the same colors, the color will not be special or stand out anymore.

    How might you use neuromarketing to sell a new brand of cookies?
    If I am aware of the colors that attracts the attention of people, It can facilitate my life beacause I can know where to put the picture and the slogan. Knowing the preferences can help me create the perfect ad. If the ad attracts a lot of attention, it can lead to the flourishing of the business.

  12. NaToya Bromfield October 13, 2010 at 9:50 pm #

    NaToya C. Bromfield
    October 13, 2010
    Psych 249: social Experimental Psychology

    What are the pros and cons of neuromarketing?
    The human mind is very power and being able to appeal to a person’s mood and speak to them on a more mental level is very beneficial to a business. The pros of neuromarketing are that the advertisements can develop a stronger connection with the consumer instead of just have a regular verbal advertisement. It is proven that the human mind finds certain colors, typefaces and symbols to be more visually appealing. If marketing companies focus on that than it can help their businesses make more money. A con would be that neuromarketing could be more expensive because the marketers will have to take time to find out what appeals to the consumers. Also, everyone is different and the article states how they only did research on right handed individuals so maybe left handed individuals might have differing taste.
    How might you use neuromarketing to sell a new brand of cookies?
    Neomarketing can help sell cookies by finding out what sort of packaging appeals to the consumers. Find out which colors make people hungrier and develop a craving for cookies. You can do a study color packages in various colors and have the participants pick which color they prefer and if they feel hungry for a cookie. Another exercise would be finding out what typeface appeals to the participants. Have different typefaces and have them pick the one they liked best and the emotion they feel from it.

  13. GAMDEN SEIDI December 10, 2010 at 1:23 am #

    What are the pros and cons of neuromarketing?
    Pro- When it comes to business and selling products a company is in need to find out what a consumer is interested in and neuromarketing is that what a company needs to figure out what applies to consumers. Neuromaketing helps companies selling their products by figuring out the brain response to what they’re selling.
    Con- However, neuromarketing could either break you or make you. For a company, they would want the best marketing so to get that they would need to go and test every marketing possible. This could affect their business because finding out whats the best marketing could be a be cost and if never found they could lose money and business.
    How might you use neuromarketing to sell a new brand of cookies?
    Neuromaketing a new brand of cookies could be tricky; however using advertisement to get consumers to buy the product is one way. Neuromarketing could be effective in this situation by figuring out whats the brain’s response to buying cookies. Color, texture and even font on an advertisement could help sell the brand of cookies.

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