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LAB Four: Post your presentation here!

13 May

My research methods class gave excellent presentations today!  I loved this class!  Great job!

Paired difference of means

13 Jan

HYPOTHESIS TESTING

13 Jan

CLASS CHALLENGE: LAB NUMBER 1

11 Jan

Can we do this Hunter College Commercial in 2 minutes or less?
But will it be as effective?
How can we figure that out?
COME TO CLASS TO FIND OUT!
And maybe add my favorite font? Helvetica?

BEWARE!! Science Coded Journalism

10 Jan

Research Methods II

10 Jan

VISUAL COMMUNICATION

10 Jan

How does font influence aesthetics?  What about behavior?   Design, Marketing, Advertising, Sales… all involve an understanding of research methodology.  In my research methods class, we will watch a great film about the font HELVETICA.  Here above are some clips from the film. Then we will design and test our own ads.   I’m really looking forward to this laboratory!   We will then put our ads on YOUTube!